For more than a decade, Roberts Design has been the go-to resource for smart, creative advertising and graphic design. We know what it takes to succeed and deliver marketing and design solutions that fit your needs. So whether you are looking to reach a larger audience, brand your business or create a visual that sets your company apart from the rest, call us today to get a quote on your next project and find out how Roberts Design works to serve you.
 Branding is all about projecting and protecting your business image. A well designed logo will embody the professionalism that gives consumers confidence and a greater interest in your business. Cultivating a consistent image and message by branding will do wonders to make yourself known in your market. Whether you are starting fresh or need an image overhaul, Roberts Design has the know-how to make your business look good. |
Creating a Clear Choice for Quality WaterWhen Schippert WaterCare wanted to rebrand their business, they approached Roberts Design for help. They desired a name that painted a better picture of what they do…providing clean, safe water for homes and businesses. One of the many attributes of the business was their level of commitment and quality service. After many creative avenues, the name Aquality Solutions was born. It marries the word AQUA with the word QUALITY and accomplishes the objective to combine Schippert's product and service. The Solutions part of the name represents the services the client provides…solutions to their customers’ water problems. The overall brand identity reinforces and positions Aquality Solutions as experts in the industry. |
 Chances are you're only an arm-length away from a printed piece, whether it be a newspaper, brochure, magazine, catalog, stationery...all of which has passed through the hands of a graphic designer. Roberts Design can help you make your print materials stand out from among the rest with our knowledge of design fundamentals spiced with a variety of trade tips and tricks. View our portfolio for some ideas of what we can do for you. |
Design for Simpler LivingChampion Homes came to Roberts Design for a brochure to accompany the opening of their new subdivision, Jacobs' Landing. The initial design included branding the location with a warm family-friendly look and a detailed rendering of the first 61 lots. After the launch, Champion Homes sought a wider marketing campaign to attract new home buyers. As a full-service design firm, Roberts Design was able to meet Champion Homes' expanding needs, moving their message from print and stationery to outdoor and web. Champion Homes maximized their marketing dollars with consistent branding and with a concise message. |
Open your business doors to the world 24/7 with a well-built website. Websites are inexpensive to host and maintain and are essential for attracting customers. The look and feel of your site speaks volumes to your visitors, and is often the difference when consumers choose one business over another. Roberts Design has the experience to make your website sing and we have the satisfied clients to prove it. |
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A Bold Look for a Heavy-Duty GrillChris Engelbrecht had been building custom grills in his garage and was looking to move into the spotlight with an ecommerce enabled website to find cooking aficionados from around the US. After listening to Chris's vision for his business, Roberts Design provided several designs which led to a professional, sleek and strong design to match his monster grills. Customers can customize a mobile grill of their own with real-time totals provided through the site's shopping cart, making it easy to shop with Engelbrecht. Roberts Design integrated Google checkout and stats, arranged the photography and developed original graphics for a website that is uniquely Engelbrecht's. |
 Marketing is communication, pure and simple. When you choose to advertise your business, you have a myriad of avenues to reach the public, and you'll need someone experienced in the industry to make the most effective use of your investment. Roberts Design can strategize, design and execute your marketing plan whether you decide on a web banner, traditional newspaper ad, magazine ad or television commercial. |
Keeping Competitive In the Sports IndustryTo build awareness of Porter's facility product base and custom installations, Roberts Design proposed a series of full-page ads that ran in magazines for industry architects and athletic directors. This segment of the market represented decision makers who dealt with new or replacement gymnasium equipment. For brand reinforcement, the ad series ran every other month for one year to build a consistent and unified brand message around Porter's reputation in delivering quality indoor sports equipment. This ad series was also the recipient of a design award in the 2008 American Graphic Design Award competition. |
 Video has the power to hold viewers' attention and capture their imagination, and with the proliferation of YouTube and high-speed internet connections, it is becoming the venue of choice for many businesses. Roberts Design can oversee your entire audio or video production, from camera crews to acting talent to turn your spot into a memorable ad. We also handle media buys to place your commercial in television or radio. |
Sparking Student Interest in Ag CareersTo build awareness of the opportunities available in agriculture related careers and battle common misconceptions, FCAE enlisted Roberts Design to help launch the Inspiring Minds to Grow campaign. The marketing efforts included a video showcasing ag education opportunities while demystifying the myth that agriculture is more than just farming. The main goal of the Inspiring Minds to Grow campaign is to recruit agriculture teachers to public schools and to colleges and universities. The client especially wanted to communicate that there is over 300 AG related career opportunities in the field. To accomplish this, Roberts Design spent 4 days recording testimonials and classroom scenes highlighting the many facets of the AG industry. |
Rod Roberts is president of Roberts Design, a Graphic Design firm specializing in business-to-business marketing and communication. With over 29 years in the advertising and graphic design fields, his versatility and creativity are backed by a comprehensive portfolio of print, illustration, photography and logo design.
David Michael Moore joined Roberts Design in October 2006 as a Graphic Designer and was recently promoted to Art Director. David is a 2006 graduate of Olivet Nazarene University (Bourbonnais, IL) with a B.S. degree in Art and a minor degree in Marketing. David digs improv and painting in his free time.
Hazel Nevils, Roberts Design's Office and Production Manager, has over 30 years of experience in office management. Her prior positions with Foth Infrastructure and Environment and Richard Newman Associates has enabled her to perfect her skills in maintaining a streamlined office structure. Having a cheerful disposition, Hazel enjoys a good laugh and hanging out with her family and friends.
Roberts Design Company, Inc. is an award winning, full service graphic design firm based in Champaign, Illinois. Founded in 1995, the firm specializes in the design of logos, print and collateral materials, magazine and newspaper ads, display graphics, illustration and point-of-purchase. In addition to excellent graphic design, Roberts Design offers advertising and marketing services such as market research, list research, media research/buys and media placement. We have worked in all media from print to television, and everything in between. Our work has been seen in print, broadcast and on the web on a regional, national and international scope. Roberts Design is truly a one stop shop for all your design and marketing needs. |
Contact Us
If you have a project you would like to talk to us about, please contact us using our contact form. (Fields marked with * are required.)
You can always call us at (217) 356-5179 or email info@robertsdesigncompany.com to get in touch.
Where We Are If you would like to meet face to face, drop in and say hello at our offices, we are located on the 9th floor of Huntington Tower in downtown Champaign.
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