Color is important. And not just for us graphic designers. Color is everywhere, and everything we posses has some hue or tint to it (even if its that Beige Packard Bell Computer you’re reluctant to throw out). So you can’t help but interact with color, so whether we like it or not, color effects us. Especially when it starts to play with our emotions.

Today I came across this really interesting infographic from the Painters of Louisville website, which showcases the different ways that different colors effect us emotionally. It can be a little disconcerting that colors effect us so much (it can make a baby cry! see the part on “yellow” if you don’t believe me.) But fortunately, it can be used for good. We can make a positive visual impact on our living spaces, designs, advertisements, and brands for good, by making sure they have colors that really capture an appropriate mood and tone. I hope you enjoy this graphic, and maybe when you re-paint your baby’s new room, you’ll reconsider yellow?

(Note: The most interesting thing I learned is that in the 15th century, green was the preferred color for wedding gowns, because it symbolized fertility. Nowadays, green has been relegated to the unfortunate bridesmaid dresses. What a switch-a-roo!)